Launch Your Podcast in a Week
Eleven workbook sections and a short video for each one, with me walking you through every page. Do the work over a week and you come out with a name, a format, a first episode mapped out and a launch date, plus a plan for the twelve episodes after that.
The course opens soon. Join the waitlist and you'll get first access to the founding preorder.
Join the first intake
The course isn't on sale yet. Put your name down and you'll get first access to the founding preorder.
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There's nothing to pay and nothing else to do now.
When the first intake opens, we'll email you before it goes anywhere else. You'll see the full details then and can decide whether to join. If you don't hear from us, check your spam folder or email hello@launchpodstudios.com.
A two-minute welcome from James is on its way.
Indie podcasters
This is for independent podcasters, people making a show with their own time and their own money, usually around a job, who'd like to sort the important stuff on day one instead of finding out on episode six what they should have done.
It's a good fit if:
- You've got an idea, or half of one, and haven't recorded anything yet
- You're doing it yourself, or with a co-host, without a production company behind you
- You started once, got a few episodes in and stalled, and want another go with an actual plan
- You don't mind written homework, because the workbook is where the work happens and the videos are me explaining it
Bear in mind why the planning matters. A lot of this workbook is aimed at getting you through episode four, five and six, when nobody's listening yet and it would be very easy to quietly stop.
It isn't for:
- Businesses and brands that want a company podcast. That's what the studio's for, so talk to us at LaunchPod Studios instead
- Anyone who wants it done for them. You do the work here, I show you how
- Anyone after one to one time with me. There are no calls. There's no email support. It's self-guided.
- Anyone looking for a get-big-fast plan. Section One has you do the growth maths properly, and even at a generous 20% growth every episode, ten listeners turns into about 74 by episode twelve. If 74 people choosing to listen to you sounds worth it, you'll get a lot out of this. If it doesn't, save your money.
11 sections, from idea to launch plan
Eleven sections. Each one is a workbook section to fill in and a 5 to 7 minute video of me going through it.
Podcast Identity
The concept, a title that says what the show is, domain and handles, your real reason for doing it, artwork, tone, growth maths and your first twelve episodes.
Audience Definition
Who it's actually for, your niche, the gap in what's already out there, where and when people will listen, and an honest starting number.
Episode Structure
Length, your open, your segments, your close, ad slots before you've got a sponsor, and episode one mapped out.
AI Planning Prompts
A podcast profile you paste into every prompt, a prompt library for planning, guests and research, a content calendar, and fact checking everything before it goes on air.
Distribution Map
Spotify, Apple and YouTube, hosting platforms compared, your trailer script, a website brief, Substack and a launch day checklist.
Content Repurposing
Your main platform, a posting schedule you can keep up, a transcript to clips workflow, and how many hours a week you've genuinely got.
Community Strategy
Your first ten listeners by name, early engagement, the share ask, a first live event and the running jokes that turn listeners into regulars.
Monetisation Plan
Why a brand would want your audience, a sponsorship deck outline, a host read, membership tiers and the podcast as a way in to clients.
Guest Strategy
Who's right for your show, a wishlist with routes in, a cold outreach email, a guest brief and a booking process.
Your 90-Day Launch Plan
Launch date worked backwards, a week by week plan, success metrics, when to check your analytics, and a commitment you sign.
Editing Software and Tools
What you already own, kit and software by tier, your production workflow and the skill you're least sure about.
Watch, then write it down
Get access
When the course opens, you'll get access. You get the online workbook with the videos, plus a PDF of the workbook to download and keep.
Watch, then write
Each section is a video and a set of pages. Watch me go through it, then fill the pages in while it's fresh. The videos are short on purpose, so it's a bit over an hour of me in total, because I'd rather you spent the time writing than watching.
A couple a day
Do a couple of sections a day and you're through it in a week. Some of it you'll actually do as you go, like registering the domain, grabbing the handles and setting up hosting, so by the end a fair chunk of the admin is already done as well as planned.
Then launch
The week is for the work, and the launch itself lands a little after. There's more on that in the FAQs below, and I'd rather you knew now than found out from Apple.
James Alexander
Once upon a time, believe it or not, I was a DJ. I've been doing it since the late nineties, came up through events production, and around 2019 I ended up in podcasting and set up LaunchPod Studios in Mill Hill, North London, in August 2020.
These days there are nine of us, we work on around 35 shows a week, and we're getting close to 100 clients since we started, some of whom I still don't think we've really got the right to be working with. This workbook is the stuff I find myself saying to new podcasters over and over, written down so you can do it at your kitchen table.
Course questions
Will my podcast actually be live in a week?
Probably not, and I'd be lying if I said otherwise. You can do all the work in a week. Getting listed takes longer, because Apple reviews every new show and doesn't promise how long that takes, so the workbook has you submit your trailer to every platform at least two weeks before launch day. The plan in Section Ten has you launching in week three.
Do I need to buy any kit first?
No. Section Eleven starts with the phone you've already got and works up through beginner, intermediate and advanced setups, with what each bit is for. Spend money once you know you're going to keep going.
Do I get any time with you?
No, it's self-guided, so it's me on video and you with the workbook. There's no email support. If you'd like someone to actually make the show with you, that's what LaunchPod Studios does day to day, and you can get in touch about that separately.
I've already put out a few episodes. Is it worth it for me?
If you're early on, probably yes. The audience, structure, repurposing, community and money sections all apply whether you're on episode zero or episode eight, and the identity section is a decent way of checking whether the show you've started is the one you meant to make. It's built around launching though, so if you're fifty episodes in, it's not really for you.
How long do I get access for?
Lifetime access. You get the online workbook with the videos, plus a PDF of the workbook to download and keep.
Can I get a refund?
Nothing is on sale yet, so there's nothing to refund. Joining the waitlist is free and doesn't commit you to anything. When the first intake opens, the price, the access date and the refund terms will be on this page before you pay.
Join the first intake
Eleven sections, the videos and the workbook. Give it a week and you come out the other end with a show that has a name and a launch date, and twelve episodes mapped out to keep you going while the audience catches up.
You'll get first access to the founding preorder.